How to get magnetic treadmill For You

treadmills by Sly420

If you need a treadmill, then you need the Sole F63 Treadmill. Yes this treadmill is expensive, but that expensive cost is more than made up for by the warranty that simply cannot be beat. One of the most important factors in using a treadmill to increase your fitness level is the variety of your workouts. Electric treadmillMy brother-in-law was almost 350 pounds 3 months ago and the Sole F83 didn't have any issue carrying his weight at higher speed. Each are twenty minutes long, include a warm up and cool down period, and are equally effective for runners or walkers.It does not move until you push it with your feet by walking or running. magnetic treadmillFortunately, all that has changed. For someone who's seriously into running and getting the exercise they need, a treadmill is a must to ensure your running schedule is not compromised. Your best bet then is to carefully decide how to plan to use your home treadmill and then what your budget allows, and then choose the machine that will best fit your needs from there.Before you make a treadmill purchase, there are some things that should be taken into consideration.There are so many choices today that it's very hard to narrow your decision down to a specific machine. The treadmill has been the best selling at home fitness machine for decades so many companies manufacture them.

Jessica @ Life as I See It Says:

April 5th, 2010 at 9:12 am

I find this really interesting and would have, without thinking, said that I totally agree with this… but upon thinking about it I realized I did exactly what you’re advising to not do – but it worked for me.

1.5 years ago my husbands co-worked bought a $3,000 camera. I had always been interested in photography but other than taking pictures of my son with my point and shoot I knew NOTHING about it. This co-worker offered to LEND me his brand new camera for a day (I still can’t believe he did that!!)

I spent the entire day taking pictures. I borrowed friends, I dressed up my kids, I posed my husband – I literally took over 1,000 photographs in that one day. And some of them were pretty decent.

Inspired by that single event I decided I wanted the $3,000 camera. I sold a bunch of stuff on craigslist and three days later had made $400. It was a huge headway, but not nearly enough.

I drooled over the camera in the local store and talked with a sales rep at great length. He convinced me that I didn’t actually need the $3,000 camera (what an awesome sales man! He was looking out for me, not his sales!) and I went home and researched the lesser expensive one, which, with a kit lens, was $1,500.

I attempted various ways to come up with more money, but as a stay at home mom with two young boys I didn’t get much over $500 in two weeks time.
Then my husband said – “I am just going to buy it for you.”

I had used a DSLR ONCE in my life.
I had no idea what aperature or ISO or bokeh was.
But he bought it for me (we did have savings, it wasn’t debt.)

I have used that camera nearly EVERY single day since I got it almost 1.5 years ago. I have taught myself how to shoot manually and what was once a mere interest in photograph has turned into a passion.

I know for certain that I wouldn’t have sat down and figured out the intricacies of better picture taking if I didn’t have a nice camera in hand to challenge me.

So while I agree with the principle of what you are saying I believe there are most definitely exceptions… I just don’t know how to define what those exceptions are

Maybe have your spouse buy the expensive gadgets for you and then you’ll not want to let them down and have them “Waste” their money on a hobby you don’t use?!?!?

  • Jessica @ Life as I See It Says:

    April 5th, 2010 at 9:12 am

    I find this really interesting and would have, without thinking, said that I totally agree with this… but upon thinking about it I realized I did exactly what you’re advising to not do – but it worked for me.

    1.5 years ago my husbands co-worked bought a $3,000 camera. I had always been interested in photography but other than taking pictures of my son with my point and shoot I knew NOTHING about it. This co-worker offered to LEND me his brand new camera for a day (I still can’t believe he did that!!)

    I spent the entire day taking pictures. I borrowed friends, I dressed up my kids, I posed my husband – I literally took over 1,000 photographs in that one day. And some of them were pretty decent.

    Inspired by that single event I decided I wanted the $3,000 camera. I sold a bunch of stuff on craigslist and three days later had made $400. It was a huge headway, but not nearly enough.

    I drooled over the camera in the local store and talked with a sales rep at great length. He convinced me that I didn’t actually need the $3,000 camera (what an awesome sales man! He was looking out for me, not his sales!) and I went home and researched the lesser expensive one, which, with a kit lens, was $1,500.

    I attempted various ways to come up with more money, but as a stay at home mom with two young boys I didn’t get much over $500 in two weeks time.
    Then my husband said – “I am just going to buy it for you.”

    I had used a DSLR ONCE in my life.
    I had no idea what aperature or ISO or bokeh was.
    But he bought it for me (we did have savings, it wasn’t debt.)

    I have used that camera nearly EVERY single day since I got it almost 1.5 years ago. I have taught myself how to shoot manually and what was once a mere interest in photograph has turned into a passion.

    I know for certain that I wouldn’t have sat down and figured out the intricacies of better picture taking if I didn’t have a nice camera in hand to challenge me.

    So while I agree with the principle of what you are saying I believe there are most definitely exceptions… I just don’t know how to define what those exceptions are

    Maybe have your spouse buy the expensive gadgets for you and then you’ll not want to let them down and have them “Waste” their money on a hobby you don’t use?!?!?

  • Are you determined to stay with your weight loss program, but you need to travel a lot? If it is raining, snowing, loose dogs, or what ever the reason is, you will not need to worry because you will be able to get your running in no matter what by using this machine.It's not something that many people are taking lightly either because they are moving forward so well on a nice treadmill. You can get a full 15% incline, allowing you to train well no matter what the weather is like outside. With a sturdy constructed frame, and full options you're going to love how great and easy to use this machine really is. home treadmillThe extra large running surface and one touch speed adjustment deliver maximum performance during the workout. When looking for a higher end 'commercial grade' treadmill for your home gym, consider a 'lighter' version of a commercial treadmill model or a home fitness equipment brand that is known for higher end machines. This allows for a larger user weight, and will come with a lifetime warranty against cracks or breakage.As more and more people developed the habit of doing regular exercise, the popularity of commercial treadmills has also increased.

  • How to select treadmill equipment Reviews

    Maglevity Transport by Uspez Morbo

    When you are looking for a treadmill for your home, you want to get one that is going to work well for you. When you buy this treadmill, you know you are getting something that will work for life.One of the most important factors in using a treadmill to increase your fitness level is the variety of your workouts. exercise treadmillIt is perfectly designed for all kind of body weight and can sustain more heavy duty exercises without any problems. We recommend changing your routine every two weeks. It does not move until you push it with your feet by walking or running. foldable treadmillMost home machines can be folded and stored away with minimal effort. Granted it doesn't exactly mimic an out door run but it works great when you just can't get out.Your best bet then is to carefully decide how to plan to use your home treadmill and then what your budget allows, and then choose the machine that will best fit your needs from there.The best treadmills on the market combine an amazing and effective workout, make efficient use of space, and are affordable. Below is a short list of the main features you should look at when reviewing treadmill exercise equipment.The treadmill has been the best selling at home fitness machine for decades so many companies manufacture them.

    Well these should not be a problem now. You will be able to run indoors which is very safe rather you are at a gym or at home. You should definitely look at what people are calling a best buy, and a great addition to the exercise world. If you're not a new comer to the treadmill arena, then you'll love the more advanced features found on this machine. With a sturdy constructed frame, and full options you're going to love how great and easy to use this machine really is. foldable treadmillThe treadmill is built according to the demand and specification of health clubs and gyms. It will serve you just as well and cost you thousands less.This allows for a larger user weight, and will come with a lifetime warranty against cracks or breakage.Professional gyms have been a popular choice to visit as there are expert trainers that provide classes for proper workout methods.

    Which is better manual treadmill Reviews & Tips

    Increased Illumination by Mark Garrett

    It is affordable, powerful, quiet and it will help you shed those unwanted pounds.When you buy this treadmill, you know you are getting something that will work for life.When people complain about the treadmill being boring, it is probably because they do the same workout over and over.running machineMy brother-in-law was almost 350 pounds 3 months ago and the Sole F83 didn't have any issue carrying his weight at higher speed. Each are twenty minutes long, include a warm up and cool down period, and are equally effective for runners or walkers.So no crazy videos there, where people get flung across the room by their treadmill! It is possible to change the incline on manual treadmills, but you have to get off and crank a knob in order to adjust it, then get on and start walking or running again. electric treadmillSuch innovative designs encourage even the most stubborn homeowners to buy one and keep at home.The best home treadmill is not necessarily the treadmill with all the bells and whistles but the one that suits your needs and personal situation the best. As you can see, the price rises with the higher level of quality and durability that is built into each of these machines and that is to be expected. However, there are a large number of treadmills on the market. There have been a lot of advancements in technology and durability over the past couple of decades. There are all types of treadmill exercise equipment out there.

    Yet the Who was certainly a more fitting booking than some recent choices. Last year, the NFL tapped Bruce Springsteen — the populist, not the working-class hero — and two years ago, Tom Petty & the Heartbreakers presented an efficient, workmanlike halftime show. 

    Both were acts with a reputation for shying away from such grandiose corporate celebrations, and as CD sales decline, hardcore fans have become accustomed to writing off such shilling as a necessary evil of selling a new album or hyping a tour. Yet the Who, with its countless greatest hits tours, an inability to be slowed by the loss of two its founding members and an openness to licensing, would seem to be right at home at squeezing in a 12-minute set amid the Super Bowl's advertisements and sponsorships. 

    A little more than three years removed from the release of "Endless Wire," a politically infused set of new material that seemed to signal that Townshend and Daltrey were not content to let the Who remain a nostalgia act forever, the Who went largely unadorned in Miami, as much as performances mid-football game can, at least. In a striped jacket, Daltrey looked the part of a rock 'n' roll referee, and Townshend, sporting a flat-topped hat and sunglasses, affirmed that he hasn't wholly embraced the idea of buttons in his old age. 

    Aided by Ringo's son Zak Starkey on drums, the Who wasted no time in getting to the chorus in "Pinball Wizard," emphasizing the riff with some celebratory explosions. Ultimately, it felt less a concert than a stripped-down Olympics opening ceremony, with the band on a circular high-tech stage — a set piece that sort of resembled a giant, modern Simon, to use a reference point dating to a period when the Who's prowess was just starting to wane.

    While younger bands such as Green Day have stolen some of the Who's knack for theatricality, Townshend and Daltrey relied more on gusto at halftime. The two couldn't quite sync the harmonies in "Who Are You," but no matter, they were hurdling through their short set as if they were on a treadmill. 

    Townshend tossed aside his acoustic for an electric, and he hopped and skipped behind his vocalist, who huffed out a harmonica solo to close "Baba O'Riley." A brief breather arrived for a few snippets of "See Me,  Feel Me," but then it was straight into a pyro-enhanced "Won't Get Fooled Again," which Daltrey ended with an exclamation point — a blood-curdling shriek. 

    After the game, the Who's brief set will be available for purchase on the video game Rock Band, allowing you to play the part of arena rock star. The Who, after all, shouldn't have all the fun pretending. 

    – Todd Martens

    Photo: Associated Press

    Compact and multi-functional furniture is not just a smart space-saving solution, but is aesthetically pleasing too, which makes it perfect for modern decor. And if you are looking for a smart fitness solution to furnish your home gym, then the Xfit by Carpam Sport & Tumidei is one machine that is designed to let you follow your fitness regimen in your own personal gym at the best. The Xfit is a compact, stylish wardrobe with dimensions of 90×60×160h centimeters to fit into any decor. The stylish design merges design and practicality in a single piece of furniture. The unit consists of mirrors, 1 Drill rest, 1 treadmill with 1.75-hp motor, speed up to 16 km/h, electric tilt up to 10 percent gradient, 2 sets of rubber bands with multiple anchor points in order to train both the upper and lower body, 2 chrome dumbbells 2kg., 1 bench exercise besides an integrated 19″ LCD TV with DVD/CD player to keep you entertained. The Xfit is available in 11 color choices and in 3 different materials. This all-in-one home gym will set you back $6,332 and is available online for purchase.

    Via: Digs Digs/Tumiedi Spa

    Xfit Exercise Machine Picture Gallery

    There is compact fitness equipment that can help you with your needs at a very affordable price. If it is raining, snowing, loose dogs, or what ever the reason is, you will not need to worry because you will be able to get your running in no matter what by using this machine.You should definitely look at what people are calling a best buy, and a great addition to the exercise world. If you're not a new comer to the treadmill arena, then you'll love the more advanced features found on this machine. With a sturdy constructed frame, and full options you're going to love how great and easy to use this machine really is. manual treadmillThe main difference of Endurance T10 HRC Treadmill with others is the warranty. It will serve you just as well and cost you thousands less.First of all, the frame of a commercial treadmill is made of a high alloy steel or aluminum, and is welded, as opposed to put together with nuts and bolts, like consumer grade equipment. As more and more people developed the habit of doing regular exercise, the popularity of commercial treadmills has also increased.

    Aoxiang magnetic recumbent bike China

    Treadmill

    The good way to keep healthy; right and suitable diet with dayly using the running machine .All of items met great welcome in the market more than 20 countries.Take a look at comparison to see if our equipment is right for you; and you prefer to open and operate your own business your way; just contact with us; not only are you getting the best equipment with best price; you are also getting best service. Places.Every year; many business traders import the fitness equipment commercial spinning bike. We are now looking forward to cooperating with overseas customers to create good relationship in the near future based on mutual benefits. Many clients; including Life; Decathlon and Stamina; have chosen us as their supplier.Our office acts as a sourcing office providing high quality with cost performance products to customers. We’re developing more fashionable products to satisfy the market. Our products are not only sold to domestic market but also exported to Korea; Singapore; the Middle East and Europe.Our products are characterized by elegant appearance; superior quality; assorted specification; novel design; safety and reliability and they’re highly appreciated by Malaysia; Hungary; Ecuador; Spain; Chile customers and sold throughout the world.
    (more…)

    Which is better treadmill equipment buying guide

    longlivezeon2007-img600x450-presentation1 by kathryn48

    Well, this is a piece of fitness equipment that will. When you buy this treadmill, you know you are getting something that will work for life.One of the most important factors in using a treadmill to increase your fitness level is the variety of your workouts. Home GYM EquipmentMy brother-in-law was almost 350 pounds 3 months ago and the Sole F83 didn't have any issue carrying his weight at higher speed. We recommend changing your routine every two weeks. The second most important feature is the belt. motorized treadmillMost home machines can be folded and stored away with minimal effort. If you've been running for a while you already know that outdoor running is not always possible due to weather and other unforeseen circumstances, that's when your treadmill becomes your best friend. As you can see, the price rises with the higher level of quality and durability that is built into each of these machines and that is to be expected. The best treadmills on the market combine an amazing and effective workout, make efficient use of space, and are affordable. There have been a lot of advancements in technology and durability over the past couple of decades. The treadmill has been the best selling at home fitness machine for decades so many companies manufacture them.

    Take Zillow.com, the real estate Web site, where people can hunt for prices and other details about houses. Zillow’s iPhone app adds GPS. People walking their dog through the neighborhood can snoop on the prices of their neighbors’ homes.

    “It’s a way better experience in the field than on the PC,” said Rich Barton, Zillow’s chief executive. “When you’re walking or driving, you get estimates or homes recently sold — stuff you can’t see.”

    Nine million people visit Zillow’s Web site each month, according to the company. In less than a year, its app has been downloaded by more than one million people, who view the details of two million individual homes on their phones each month.

    Zillow is starting to sell mobile ads to local business and real estate agents, an opportunity that surprised the company. “We thought it would be an extension of our brand, not a money-making entity,” said Amy Bohutinsky, vice president of communications at Zillow.

    A new version of the app released in February added rental listings and the ability to share Zillow’s home data, photos and property values on Facebook and Twitter.

    Yelp’s mobile app is another example. Yelp’s Web site is useful for looking up reviews of the restaurant your date recommended or finding a good tailor near your home.

    But on a cellphone, it gets a lot more useful. Yelp’s iPhone app uses GPS to search businesses near you and then gives you directions to get there, so you can find your way around in an unfamiliar city, for instance.

    Earlier this week, I had five hours to kill between interviews in Silicon Valley. I needed to go somewhere nearby with wireless Internet, food and coffee. In two minutes, Yelp gave me the name of a cafe five minutes away, and I was armed with driving directions, recommendations on what to order and assurances from customers that there were electrical outlets and the proprietors did not mind people spending hours there.

    Pandora is another example. As I wrote about on Monday, cellphone apps for the Internet radio site have brought 35,000 new listeners a month as people realize they can listen to music on their phones on the treadmill or in the car.

    What other apps work best in their mobile form?

    WebWorkerDaily readers are a diverse bunch. Every week, I profile a different reader and ask them to share what they do, how they do it, and some of their favorite hints and tips.

    Who are you and what do you do?

    My name’s Lisa Solomon and I wear three hats in the legal industry. Through my law practice, Lisa Solomon, Esq. Legal Research & Writing, I assist attorneys with all their legal research and writing needs, including preparing and arguing appeals and drafting substantive motions and trial memoranda. Through my coaching and consulting practice, Legal Research & Writing Pro, I show other lawyers how to start and run successful practices as contract (freelance) attorneys and teach lawyers in all practice areas how to write more persuasive briefs. I also blog about contract lawyering and legal writing. Finally (along with my partner and husband, Mark), I operate The Billable Hour Company, which sells humorous gifts and greeting cards for lawyers and legal professionals.

    What’s a typical day like for you?

    After dropping my son off at school, I return home and get on the treadmill desk in my downstairs office. I check my email, catch up on Twitter, and dive into work, all while walking at 2.2 mph. I try to get a couple of miles in before breakfast, which I eat at my desk in my main office upstairs (perhaps while treating myself to some Facebook Scrabble). Then it’s back to my treadmill desk, where I may be doing legal research, drafting a brief or talking to a client on the phone (a headset comes in handy for longer calls). I might address administrative issues related to my practice or occasional inquiries from Billable Hour Company customers. Once I’ve finished my miles for the day, I continue working in my main office. When my two kids get home from school, I take a quick break to say hi before the sitter supervises their homework or drives them to after-school activities. I stop to make dinner and spend time with my family in the early evening. Once my son is in bed, I go back to work for a few more hours.

    What gear and software do you use, and why?

    In my primary home office, I have an older (2005 vintage) PC running Windows XP, with a 23.5″ widescreen ASUS monitor. When I’m at my treadmill desk or on the road, I use a Dell Inspiron 6400 laptop (also running Windows XP). When I’m using my treadmill desk, the laptop is hooked up to a supplemental 17″ monitor for more screen real estate. And I love my Canon Color Imageclass MF8170c multifunction printer: it’s a real workhorse.

    The software and web apps I use most often are:

    • Intellect! from Chaos Software for email, calendaring and contact management
    • TweetDeck to manage my Twitter stream
    • Second Copy to sync files between my desktop and laptop
    • Firefox with the Readability, Print What You Like, Colorful Tabs, TinyURL Generator and the Facebook Toolbar add-ons installed
    • Google Calendar to organize my family’s activities and appointments
    • Gmail for supplemental email (my ISP is currently blocking messages from an active listserv I’m on that is important to my practice).
    • TextPad text editor (only one of my web sites is built using a blog platform; the other two don’t have any back-end content management system)
    • Endicia for Internet postage
    • Foxit Reader for viewing PDFs
    • Carbonite for remote backup
    • Kaspersky antivirus
    • Taskbar Shuffle
    • Wordperfect 12 (my preferred word processor) and MS Word 2003
    • Excel and Powerpoint (from MS Office 2003)

    When I want to access the internet from outside the office, I use WMWifiRouter to wirelessly connect via my Samsung Omnia phone.

    What’s your favorite web working tip?

    It pays to be an early adopter. I was one of the first lawyers to recognize and take advantage of the technological advances that make outsourcing legal research and writing services practical and profitable for law firms of all sizes. When I launched my law practice back in 1996, I had to drag some of my clients, kicking and screaming, into the Internet age. Although I could do legal research online, my dial-up connection was painfully slow. But making the leap online early on has helped me gain the visibility and make the online contacts that are critical to success in an information-driven profession.

    If you would like to be profiled on WWD, get in touch with me at simon (at) gigaom (dot) com.

    Do you wish to have your own treadmill at home but you worry that it may not compliment the style of your home? All treadmills have programs for all individuals no matter what there fitness goals are. If you're like one of the millions of people out there that have wanted to start a better healthy lifestyle, or just simply looking to lose a few pounds, you might want to get yourself a great motorized treadmill. If you're not a new comer to the treadmill arena, then you'll love the more advanced features found on this machine. It also features a wide range of upgrades over the traditional treadmill like a powerful 3.0 HP motor, a good set of large rollers, a cushion flex running surface and presets that will make any workout you choose fun and challenging. treadmillThe treadmill is built according to the demand and specification of health clubs and gyms. When looking for a higher end 'commercial grade' treadmill for your home gym, consider a 'lighter' version of a commercial treadmill model or a home fitness equipment brand that is known for higher end machines. First of all, the frame of a commercial treadmill is made of a high alloy steel or aluminum, and is welded, as opposed to put together with nuts and bolts, like consumer grade equipment. Professional gyms have been a popular choice to visit as there are expert trainers that provide classes for proper workout methods.

    The Ultimate electric treadmill For You

    L'allenamento sul tapis roulant by Technogym - The Wellness Company

    If you need a treadmill, then you need the Sole F63 Treadmill. Many people feel that the warranty alone is worth purchasing this treadmill. When people complain about the treadmill being boring, it is probably because they do the same workout over and over.Motorized TreadmillMy brother-in-law was almost 350 pounds 3 months ago and the Sole F83 didn't have any issue carrying his weight at higher speed. We recommend changing your routine every two weeks. They are quite cheap! You can pick up a new one for under 0 easily. magnetic treadmillSuch innovative designs encourage even the most stubborn homeowners to buy one and keep at home.The best home treadmill is not necessarily the treadmill with all the bells and whistles but the one that suits your needs and personal situation the best. Any of the above mentioned treadmills can make a great choice if you are serious about either walking or running your way to fitness. Before you make a treadmill purchase, there are some things that should be taken into consideration.Because of this, treadmill exercise equipment has remained very popular and has continued to be a top seller in the fitness equipment industry. The treadmill has been the best selling at home fitness machine for decades so many companies manufacture them.

    A mini treadmill is now starting to invade every household in Europe and America because of the multiple benefits that this small machine provides to its users.All treadmills have programs for all individuals no matter what there fitness goals are. You should definitely look at what people are calling a best buy, and a great addition to the exercise world. This treadmill also allows you to fold up and hide away your treadmill in order to make sure that your room is not too crowded.With a sturdy constructed frame, and full options you're going to love how great and easy to use this machine really is. electric treadmillThe main difference of Endurance T10 HRC Treadmill with others is the warranty. It will serve you just as well and cost you thousands less.This allows for a larger user weight, and will come with a lifetime warranty against cracks or breakage.Professional gyms have been a popular choice to visit as there are expert trainers that provide classes for proper workout methods.

    How to select home treadmill Worth Buying?

    Riviera Fitness Centerpoint, AL Cardio by Riviera Fitness/French Riviera

    If you need a treadmill, then you need the Sole F63 Treadmill. When you buy this treadmill, you know you are getting something that will work for life.One of the most important factors in using a treadmill to increase your fitness level is the variety of your workouts. Electrical treadmillIt also has the wireless heart rate control, 3 color LCD display, arm rest and incline controls to assist you during training.Each are twenty minutes long, include a warm up and cool down period, and are equally effective for runners or walkers.The second most important feature is the belt. manual treadmillFortunately, all that has changed. Granted it doesn't exactly mimic an out door run but it works great when you just can't get out.As you can see, the price rises with the higher level of quality and durability that is built into each of these machines and that is to be expected. However, there are a large number of treadmills on the market. Because of this, treadmill exercise equipment has remained very popular and has continued to be a top seller in the fitness equipment industry. There are all types of treadmill exercise equipment out there.

    Have you ever thought how cool it would be if your treadmill could take you on a virtual jog through nature so you could watch something more scenic than the gym wall while you run? Well, your day is coming.

    Virtual Active, which lets you access a library of running, hiking, and biking workouts filmed live in beautiful outdoor locations, is releasing a free half hour sample of its virtual exercise experience for download on iTunes on March 1.

    Virtual Active is also working with cardio equipment manufacturer Johnson Health Tech, the #4 manufacturer of cardio equipment, and The Indoorcycling Group, a leading European indoor cycling company. Johnson’s 7xe line of Matrix Cardio equipment will automatically adjust the treadmill incline to mimic the terrain in the video, adjust the speed of video playback based on the user’s running speed, and provide on-location nature audio (in the case of cardio-enabled downloads, the video would not be able to provide such interactivity). In addition, these manufacturers plan to introduce SyncStep, which will allow users to hear the sounds of their steps over the terrain as they run or walk. For example, when running on a wooded trail, the user might hear crunching leaves underfoot each time their foot hits the tread.

    The company has perfected filming while running at 12-14 mph paces for smooth video playback, all shot in HD. Virtual Active will also be introducing its commercial equipment to health clubs on March 10 at the International Racquet and Sports Club Association (IHRSA) fitness trade show in San Diego.

    Videos of the location-based workouts, which include Yellowstone, Yosemite, Niagara Falls, Mount Rushmore, and the Grand Tetons, will be sold on DVD for $19.95, as downloads for $9.95, on Blu-ray disc or as part of specially-equipped cardio equipment packages.

    The company will be launching their full online store May 1, where users can downloads instructional videos by fitness professionals as well as upbeat workout tunes from music provider Rumblefish, which can be played on any iPod-compatible fitness equipment or can be burned to DVD and watched at home.

    The company’s business model is a mix of software sales and manufacturing partnerships on which it is paid per unit of cardio equipment sold as well as the majority of the revenue from additional content downloads. It also has a Passport Player, a standalone web-connected media player that health clubs can install to conduct classes and would be based on a monthly subscription. In addition, it is exploring brand associations and partnerships, in which a billboard along a running route or the instructor’s fitness gear would be provided by a sponsor. I was able to view some mockups, and these opportunities are not at all intrusive to the user’s fitness experience but offer brands prominent product placement throughout the video.

    Johnson Health Tech and The Indoorcycling Group also have a partnership with Livestrong that will include Virtual Active’s content for Livestrong-branded equipment.

    Virtual Active was founded by John Ford, who is a runner and has also played competitive soccer, after he left his job in corporate accounting at Clorox, in 2006. The company is based in San Francisco and has 10 full-time employees. The privately held company has received $2.5 million in funding from friends and family to date. Most competitors, such as Trixter and Expresso, focus on cycling, whereas Virtual Active is focusing on the full range of cardio equipment, including mountain biking, running and hiking for treadmills and ellipticals, and steep hiking on step machines, said Ford. “By Fitting entertainment to a person’s favorite exercise and not making them change modalities,” Ford believes the market for Virtual Active is quadrupled.

    While all the locations filmed are in the US, The company will be filming locations in Germany and Italy in April and Australia and New Zealand later this year. It hopes to film locations all over the world, said Ford. Ford said his goals for the company include acquiring some powerful brand partnerships, expanding the content library to cover the globe, and increasing Virtual Active’s distribution to every place screens exist in the fitness world.

    Next Story: EC Roundup: Negotiators, boards of directors and some really dumb sales people Previous Story: Polaris’ Ryan Spoon and Hollrr’s David Hegarty on life in incubator Dogpatch Labs (video)

    There's a reason why radio and outdoor (billboard) advertising together became a $30bn to $50bn annual domestic market. When people are mobile, like driving a car, they are not reading, they are not watching video, they are not opening email. At least they should not be doing those sorts of things while driving a car.

    While radio and billboards will still be attractive advertising opportunities for some time to come, there is a new way to reach the mobile consumer – on his or her phone.

    I'm not talking about calling you or text messaging you on your phone. I am talking about when you connect your android phone into your car's audio jack or when you put on your iPhone headphones and hop on the treadmill at the gym.

    In these situations, you are likely listening to audio and increasingly streaming audio. That audio stream can contain commercial messaging if it is done right. And because the phone, as opposed to the car radio or the billboard, knows a lot about you, including where you are, the messaging can be targeted (ie made relevant).

    This is the opportunity our portfolio company TargetSpot was built to go after. When the company was started, it decided to focus on terrestrial radio companies and help them monetize their internet streams. It is the leader in that market today. Then it added "pure play internet radio" providers like Yahoo! Music, MySpace Music, and AOL Radio to it's network and further solidified its lead.

    And today, TargetSpot is rolling out its first mobile audio advertising service, in partnership with Slacker. If you want to reach people who are listening to streaming audio via their phones in their cars, in the gym, at work, and at home you now can do that via TargetSpot.

    Slacker is one of several streaming audio companies focused on the mobile phone. Others include Pandora and Last.fm. I expect we'll see hundreds of providers over time.

    And I expect that we'll find out that the audio format is one of the most powerful forms of mobile advertising. Just like it has been in the offline world for the past century.

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